Digitalis Global

Digital Marketing for Sydney Businesses: Google & Meta Ads

Digitalis Global plans, runs and reports on Google Ads and Meta Ads for Sydney and Australian businesses, with conversion tracking checked before budget is scaled. The scope and monthly fee are fixed before work starts, and your ad spend stays separate from our fee.

Target outcome

Every campaign reported by cost per result, with return on ad spend where purchases are tracked

Digital Marketing service by Digitalis Global

4

Process steps

10

Deliverables

3

Core pillars

10

Tech stack

The challenge

Ad spend without tracking is guesswork

Boosted posts and campaigns optimised for clicks can spend a budget quickly without showing what brought in sales or enquiries. Without working conversion tracking, tested creative and landing pages that match the ad, even good traffic fails to convert.

01

Costs per click rising while sales stay flat

02

No clear picture of which channel brings in revenue

03

Landing pages that do not match what the ad promised

Who it's for

Who our Google Ads and Meta Ads management is for

The service covers ad strategy, conversion tracking, campaign builds, creative direction and reporting on Google Ads and Meta, run as a monthly retainer. It suits some businesses far better than others.

A good fit if

  • You sell online or need enquiries, and you are ready to pay for traffic from Google or Meta
  • You already run ads but cannot tell which campaign or channel brings in sales
  • Your conversion tracking is missing, broken or counting the wrong things
  • You run a Shopify or WooCommerce store and want its ads, tracking and email run by a team that also builds stores (we are a Shopify Partner)
  • You can fund ad spend on top of our management fee for long enough to test and learn
  • You want the scope and monthly fee fixed before any work starts

Not the right fit if

  • You want a guaranteed return on ad spend: results depend on your prices, margins, stock and competitors as much as on the campaigns, so we commit to the work and the reporting, not a ROAS figure
  • You can pay a management fee but not the ad spend itself: our fee does not include it, and campaigns need enough spend to produce results you can learn from
  • You want more unpaid traffic from Google search: our technical SEO service is the closer match
  • Your website or store cannot yet take enquiries or orders reliably: fix that first, which our web development and e-commerce services cover
What we deliver

Capabilities built for real business outcomes

Not generic packages. Every engagement is scoped around what actually moves the needle for your brand.

01

Meta and Instagram ads

Campaigns on Facebook and Instagram for awareness, consideration and sales, with audiences built from your customers, site visitors and lookalikes, and creative tested in rounds. We set up the Meta pixel and the Conversions API, which sends events from your server that Meta processes like pixel events, so campaigns optimise on real purchases or leads rather than clicks.

  • Pixel and Conversions API
  • Retargeting and lookalike audiences
  • Catalogue and dynamic ads
02

Google Ads: Search, Shopping and Performance Max

Search campaigns built around the terms buyers use when they are ready to act, with brand and competitor terms kept separate. For online stores, Shopping ads use the product data in your Google Merchant Center account rather than keywords, so the product feed is set up or fixed first. Performance Max runs one campaign across Google’s inventory, including Search, YouTube, Display, Discover, Gmail and Maps.

  • Search term management
  • Merchant Center product feeds
  • Conversion tracking
03

Tracking, retargeting and email

Google Analytics and each platform’s conversion tracking are set up so you can see which campaigns bring in sales or enquiries. We retarget visitors who did not buy or enquire, run email flows and campaigns alongside the ads, and check that every ad leads to a landing page that matches its message.

  • Google Analytics and conversion tracking
  • Cross-channel retargeting
  • Email flows and campaigns
Channels we run

Every channel, tracked from the click to the sale

We run the channels that suit your products and budget, and we fix the tracking first so every report shows what each one earns.

  • Google Search and Performance Max

    Search campaigns for people already looking for what you sell, and Performance Max across Google’s networks.

    SolarGlow: since May 2026

  • Shopping and Merchant Center

    Product feeds set up or repaired, so Shopping ads show the right price, stock and image.

    SolarGlow and Audiophile Shop feeds

  • Meta Ads

    Facebook and Instagram campaigns for new customers and retargeting, with a creative brief for each.

    Puzzle Art: 6.78x ROAS, January 2026

  • Email automation

    Klaviyo flows for welcome, abandoned carts, browsing and win-back that sell every day without a send.

    Puzzle Art: 38.5% of net revenue, January 2026

  • Email campaigns

    Planned sends for launches, sales and seasons, written and designed to match the store.

    Audiophile Shop: Klaviyo campaigns

  • Tracking repair

    Pixels, conversions and analytics audited and fixed before any budget is scaled.

    Puzzle Art: Meta tracking fixed

  • Reporting dashboard

    Spend, results and return on ad spend in one live view, alongside the weekly report.

    Live for Puzzle Art and SolarGlow

  • LinkedIn content

    Posts for your company page, planned and written to a monthly schedule.

    Aaitek: company page posts

How it works

From brief to launch, with zero guesswork

A structured process with clear milestones, so you always know what's happening and what's next.

01

Scoping call and fixed proposal

We go through your goals, margins, current results and the channels you use or want to try, then send a proposal with the scope, price, timeline and exclusions. You: tell us what a sale or an enquiry is worth to you, and approve the proposal.

02

Account and tracking audit

We review your ad accounts, tracking, creative and past results, fix conversion tracking, and write the campaign plan with the targets we report against. You: give us access to your ad accounts, Google Analytics and website or store, and confirm the targets.

03

Build and launch

We build the campaigns, audiences and ads, and launch once tracking is confirmed. You: supply product details, offers and any brand assets or footage, and approve the ad copy and creative before it goes live.

04

Test, report and adjust

Creative and audiences are tested in rounds, budget moves toward what performs, and you get weekly reports and a monthly review call. You: read the reports, tell us about stock, price or offer changes, and agree any change to the total monthly budget.

What's included

Everything in the box

Everything below is named in your proposal before any work starts. Your ad spend is paid separately and is not part of our fee.

10 deliverables in 3 stages, all named in your proposal

  1. 01Before launch

    Audit, plan and tracking

    We find out what your accounts and tracking record now, fix what is missing, and agree the targets we report against.

    • Audit of your ad accounts and tracking, with a written campaign plan and targets
    • Conversion tracking: Google Ads conversions, Google Analytics events, and the Meta pixel with the Conversions API
    • Merchant Center product feed setup or repair, for Shopping and Performance Max campaigns
  2. 02Launch

    Campaigns, audiences and creative

    Campaigns are built from the plan you approved, and go live once tracking is confirmed.

    • Campaign builds on Google Ads, Meta or both, as named in the proposal
    • Audiences: retargeting, lookalike and customer-list audiences
    • Ad copy, plus creative direction and briefs for image and video ads
    • Landing page recommendations matched to each campaign
  3. 03Every month

    Manage, report and review

    The retainer covers the ongoing changes, the reporting and a regular review with you.

    • Ongoing bid, budget, audience and creative changes
    • Weekly performance reports
    • A monthly review call
Why it works

One set of measured results, with its period and source

Puzzle Art Australia logo

Puzzle Art Australia

A Shopify store we built and also market

We run its Meta Ads, Google Ads and Klaviyo email, and we fixed its Meta tracking. These are its results for January 2026, from the ad and email platforms’ own reports for that month.

Read the Puzzle Art Australia case study
  • 6.78x

    Meta Ads return on ad spend

    January 2026 · Meta Ads platform report

  • 4.34x

    Google Ads return on ad spend

    January 2026 · Google Ads platform report

  • 5.87x

    Paid media return on ad spend, blended

    January 2026 · platform performance report

  • 38.5%

    Klaviyo email share of net revenue

    January 2026 · platform performance report

One month for one store is not a forecast for yours. We publish a client result only when it has a source and a period, so these are the only marketing results on this page.

Ongoing partnership

Monthly management: what we commit to

Ads management runs as a monthly retainer: each month we carry out the work agreed in the proposal, send the weekly reports, hold the review call and agree the next priorities with you. When you message our team, we reply within 24 hours. The 30-day bug-fix guarantee covers website and app builds, so it applies here only if your proposal includes build work, such as a landing page.

Bid and budget changes

Creative refreshes

Seasonal planning

A reply within 24 hours

Tools & platforms

The stack behind the work

The platforms we work in every week for the brands above, grouped by the job they do.

Advertising

Google Ads technology logo
Google Ads
Meta Ads technology logo
Meta Ads
Google Merchant Center technology logo
Google Merchant Center

Tracking and measurement

Google Analytics 4 technology logo
Google Analytics 4
Meta Pixel technology logo
Meta Pixel
Google Search Console technology logo
Google Search Console

Email, commerce and social

Klaviyo technology logo
Klaviyo
Shopify technology logo
Shopify
Etsy technology logo
Etsy
LinkedIn technology logo
LinkedIn
Clients

Brands we market now

The businesses we run marketing for today, and the channels we run for each. Only Puzzle Art Australia’s results are published, because they are the only ones with a confirmed source and period.

  • Puzzle Art Australia

    puzzleartaustralia.com

    • Meta Ads
    • Google Ads
    • Klaviyo email
    • Tracking fixes
    See the project
  • Lux & Co Australia

    luxandcoaustralia.com.au

    • Since 2025
    • Meta Ads
    • Klaviyo email
    • Product and ad design
    See the project
  • SolarGlow

    solarglow.com.au

    • Since 2026
    • Google Ads
    • Performance Max
    • Branded Search
  • Audiophile Shop

    audiophileshop.com.au

    • Klaviyo email flows
    • Email campaigns
    See the project
  • Aaitek

    aaitek.com

    • LinkedIn content
    See the project
  • Your brand next?

    Tell us what you sell and where you advertise now, and we will scope the channels that fit on a free call.

    Book a free strategy call
Delivery model

How we work, who leads your campaigns, and how we quote

Digitalis Global works with businesses across Australia, with team members in Sydney and Newcastle NSW. Our developers and designers work from our development headquarters in Rawalpindi, Pakistan, and scoping and calls run in Australian business hours. We work remotely and have no walk-in office. Scope and price are fixed before work starts, and every build carries a 30-day bug-fix guarantee and a 24-hour response commitment.

Digital marketing is led by Zohaib Ali Shah, our Marketing Team Lead.

How we quote: we scope the work on a free call, then send a fixed proposal listing the scope, price, timeline and exclusions. Ads management is priced as a monthly fee for the work in the proposal, and your ad spend is paid separately and is not part of our fee. There is no price list, because the price depends on the scope; the questions that decide it are listed under Digital Marketing on our pricing page.

FAQ

Questions we hear most

Straight answers. If yours isn't here, book a call and we'll walk through it together.

Ask us anything →
How much should we spend on ads each month?

Enough to produce results you can learn from, and we confirm a starting budget for your market on the free scoping call. Your ad spend is paid separately from our management fee. Smaller budgets can still work for a tightly local or single-channel test.

How soon will we see results?

Search ads can bring enquiries within days, because they reach people already searching; Meta campaigns take longer to settle. Meta says an ad set leaves its learning phase once it can deliver stably, usually after about 50 results in the week after its last significant edit, and that ad sets are less stable while learning, so we read early numbers as signals rather than verdicts.

Should we use Google Ads or Meta Ads?

Use Google Ads to reach people already searching for what you sell, and Meta Ads to show your product to people who are not searching yet but look like your customers. Many businesses need both; we recommend a starting mix on the scoping call from your products, margins and past results.

Do you create the ads?

Yes. We write the ad copy and direct the image and video creative, or work from your own team’s assets and brand guidelines. When an ad needs video edited, our video editing service can cut it into the formats each platform uses.

Can you fix tracking on our existing accounts?

Yes, and it is usually the first job. We audit what your Google Ads, Google Analytics and Meta accounts record, fix missing or double-counted conversions, and set up Meta’s Conversions API alongside the pixel, because budget decisions are only as good as the tracking behind them.

Do we have to share our account passwords?

No. Google Ads lets you invite a user by email, choose their access level and remove it later, and Meta lets a business share its ad accounts with an agency partner through Meta Business Suite, where only the business that owns an asset can share it with another business. Either way you keep control of who has access.

What is in the weekly report?

Spend, results and cost per result for each campaign, return on ad spend where purchases are tracked, and what we changed that week. The figures come from the ad platforms and your analytics, so you can check any of them in the accounts themselves.

Can you guarantee a return on ad spend?

No. Return on ad spend depends on your prices, margins, stock, website and competitors as much as on the campaigns, so we commit to the agreed work and honest reporting instead. The Puzzle Art figures on this page are one store’s results for one month, not a forecast.

Do you run Google Shopping ads for online stores?

Yes. Shopping ads use the product data in your Google Merchant Center account, not keywords, so we set up or repair the product feed first, then run Shopping or Performance Max campaigns from it.

Do you run email marketing as well as ads?

Yes. We set up email flows and campaigns alongside the ads, and for Puzzle Art Australia, Klaviyo email accounted for 38.5% of net revenue in January 2026, according to the platform’s report for that month.

What do you need from us to start?

Access to your ad accounts and Google Analytics if you have them, your website or store, what a sale or an enquiry is worth to you, and any past results. If you have never advertised, we start from your website and your goals.

Digital Marketing service by Digitalis Global
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