Digitalis Global is a Google Ads agency that sets up, runs and reports on pay-per-click (PPC) campaigns for businesses that sell to Canberra and Queanbeyan: search campaigns for people already looking for a service, Shopping ads for stores, and the conversion tracking that shows which clicks became enquiries or sales. We have run Google Ads for Australian clients, but none in Canberra that we can name, so this page leans on what we can show instead: sourced facts about the people your ads would reach, and our own measurements of how Canberra business websites load on phones.
Ads are planned and managed remotely. A free scoping call covers what you sell, where your customers are and how an enquiry reaches you; the proposal that follows fixes the monthly management fee, the campaigns, the reporting and the minimum term. Your ad spend is paid to Google directly and is never part of our fee.
The ABS counts Canberra and Queanbeyan as one urban area spanning the ACT and NSW border. An estimated 521,049 people lived in the Canberra-Queanbeyan Significant Urban Area at 30 June 2025, so a campaign that stops at the ACT border misses part of the city.
Queanbeyan-Palerang, the NSW council area on Canberra's eastern and southern edge, had an estimated 67,633 residents at 30 June 2025, up 1,024 (1.5%) on a year earlier. Outside the capital cities, the fastest-growing area in 2024-25 was Googong, just over the ACT border, at 9.7%.
At the 2021 Census the ACT's median age was 35, against 38 for Australia, and 43.0% of ACT residents aged 15 and over held a bachelor degree or higher (159,428 people), against 26.3% nationally. Our reading for advertisers: a younger, highly educated audience that compares before it enquires, so ads and landing pages that state the service, the process and the next step tend to earn the click.
Source: Australian Bureau of Statistics, 2021 Census QuickStats: Australian Capital Territory (8ACTE), checked
Google's PageSpeed lab test scored 105 Canberra business homepages from our sample on a simulated phone. Their median performance score was 60 out of 100; 7 (6.7%) scored good (90 or more) and 26 (24.8%) scored poor (below 50).
On real phone visits from 5 September to 2 October 2026, the main content of 34 of the 60 Canberra business websites Google could assess (56.7%) loaded within 2.5 seconds, the threshold Google rates as good for Largest Contentful Paint. The rest were slower.
Website study: Canberra results, method and data of our business websites study, checked
Accountants, lawyers, consultants and advisers who win work when someone searches for a specific service. Search campaigns built around those service names, with a landing page for each, usually beat one broad campaign pointed at the homepage.
Physiotherapists, dentists, psychologists and other clinics whose patients search by treatment and suburb. Healthcare ads carry Google policy restrictions, so we check each service against them before a campaign goes live.
Electricians, plumbers, builders and cleaners who serve Belconnen, Tuggeranong and Gungahlin as readily as Queanbeyan, Jerrabomberra and Googong. Their location targeting follows the area they will actually drive to, not the territory line.
Meta and Google Ads with clear attribution, campaigns engineered for ROAS and cost-per-result, not vanity metrics.
Technical SEO and content strategy for durable organic visibility, in Google search and AI answer engines.
Custom websites and web apps built for speed, SEO, and conversion, no templates, no bloat, no technical debt.
Google Ads · Meta Ads · Email
Puzzle Art Australia sells wooden jigsaw puzzles of Australian wildlife, birds and ocean life online. We built its Shopify store, ran its Google Ads and Meta Ads for new customers and retargeting, set up Klaviyo email alongside them and fixed its Meta tracking. The store states no location, and none of this was Canberra work.
View the projectYou set an average daily budget, and Google Ads charges no more than 30.4 times that amount in a month for most campaigns. On a single day it can spend up to two times the average daily budget, so daily spend moves around while the monthly total stays capped. Google's own example: a monthly budget of A$304 is an average daily budget of A$10.
Source: Google Ads Help, About average daily budgets (answer 6385083, read in Australian English), checked
Before any budget is set, Google's Keyword Planner estimates how many searches a keyword gets each month and the average cost for an ad to show on those searches. It sits inside a Google Ads account and needs billing details entered before it opens.
Source: Google Ads Help, Use Keyword Planner (answer 7337243, read in Australian English), checked
Click prices, bidding and the other costs of running Google Ads in Australia are in our Google Ads cost guide, each with its source and the date it was checked.
Source: Digitalis Global, Google Ads Costs in Australia, checked
No. Our Australian team members work from Sydney and Newcastle NSW and our developers are in Rawalpindi, Pakistan. Google Ads is managed entirely online, so a Canberra campaign is planned on a video call and run from the account, with reports by email and a review call each month.
Not one we can name. The ads work shown on this page was for an online store that states no location. We would rather tell you that than imply local campaigns we cannot point you to.
Everything needed to run the account, written into the proposal. Usually: an audit of any existing account; conversion tracking with the Google tag and GA4, so every enquiry, call and sale is counted; keyword research by service and suburb, with negative keywords that stop spend on searches you cannot serve; ad copy and assets such as sitelinks and call assets; location and schedule settings; a bidding strategy matched to the goal; Shopping and Performance Max campaigns for stores; remarketing to people who visited without enquiring; advice on the landing pages; and a monthly report with a review call.
Usually, yes. Canberra and Queanbeyan form one urban area, and many customers live on one side of the border and work or shop on the other. Google Ads can target named places or a radius of at least one kilometre around an address, so we set the area to where you will actually serve customers, then adjust it as the search terms report shows where enquiries come from.
They are Google Ads location options. Presence or interest, the default and the option Google recommends, also reaches people who are regularly in your area or have shown interest in it, such as someone in Sydney searching for a Canberra service. Presence shows ads only to people who are likely to be in your area. A local service business that cannot help someone elsewhere is often better served by Presence; a business that takes bookings from visitors is not.
Because Google weighs it. Ad Rank, which decides whether and where an ad shows, takes in the quality of the ad and of the landing page, and the Quality Score report rates landing page experience separately. Google's own advice for a weak rating is to make the page mobile-friendly and faster to load. A slow page also loses the visitor you have already paid for.
Not always. Many campaigns run well from the existing site with one focused page per service, conversion tracking and a fix for whatever slows the page down on phones. If the site cannot be tracked or changed, we will say so on the scoping call and quote the landing pages separately.
Your business does. The account, its billing and its history stay in your name, and we are added as a user with the access the work needs. If you stop working with us, you remove our access and keep every campaign, keyword and report.
Yes. Campaigns show ads all day by default, but an ad schedule limits them to the days and hours you choose, for example your opening hours, or call ads only while the phone is staffed.
As a fixed monthly management fee, set after a free scoping call and written into a proposal with the campaigns, reporting and minimum term. The fee depends on the number of campaigns and services, the tracking and landing page work, and how often you want reports. Your ad spend is set by you and paid to Google, not to us. We do not keep a price list.
There is no set amount: you choose the budget and can change it at any time. Start from what a click costs for your keywords in Canberra, which Google's Keyword Planner estimates before anything is spent, and set a budget that buys enough clicks each month to learn which searches bring enquiries. Google caps what it charges in a month at a multiple of your average daily budget, as the costs section above sets out, and our Google Ads cost guide explains what moves click prices.
Ads can start showing once Google has reviewed them, but a fair verdict takes longer. We check that every enquiry and sale is tracked before spend is raised, then judge campaigns on cost per enquiry or return on ad spend over several weeks of data. Nobody can promise a result in advance, and we do not.
Yes. Our digital marketing team runs Meta Ads on Facebook and Instagram and Klaviyo email alongside Google Ads, and reports every channel in one place so you can compare what each one brings in.
Saad Ali, Founder / CEO, Digitalis Global
Drafted with AI assistance; researched and reviewed by Saad Ali.
Tell us what you sell and which parts of Canberra and Queanbeyan you serve. We reply within 24 hours and scope the campaigns on a free call.
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