Digitalis Global

Logo Design & Branding for Sydney and Global Brands

Digitalis Global designs logos, visual identities and brand guidelines for Sydney and Australian businesses, with the business cards, social templates and print pieces that carry them. The scope and price are fixed before work starts, and the final files are yours on completion and final payment.

Target outcome

One logo and style, used the same way on your website, social media and print

Logo & Branding service by Digitalis Global

4

Process steps

10

Deliverables

3

Core pillars

6

Tech stack

The challenge

An inconsistent look costs trust before you say a word

A logo made in a hurry, colours that change between the website and the brochure, and a different font on every flyer make a business look smaller and less organised than it is. Without written rules, every new staff member, printer or designer has to guess.

01

A different look on the website, social media and print

02

No ready-made files or templates for staff, printers or partners

03

Nothing written down, so every change lets the brand drift further

Who it's for

Who our logo and branding service is for

The service covers logo design, a visual identity, brand guidelines and the print and social pieces that use them. It suits some businesses far better than others.

A good fit if

  • You are starting a business and need a logo and identity before the website, signage and social accounts go live
  • Your business looks different on its website, social media and print, and you want one system
  • Staff, printers or other designers need clear rules and ready files to use your brand correctly
  • You are about to build a website or online store and want the brand and the site designed by one team
  • You want to refresh an existing logo without losing what customers already recognise
  • You want to own the final logo and working files outright

Not the right fit if

  • You want a logo from a template today: an online logo maker costs less
  • You need legal advice on trade marks: we design the logo, and registration goes through IP Australia, with a trade mark attorney if you want advice
  • You only need the screens of a website or app designed: our UI/UX product design service is the closer match
What we deliver

Capabilities built for real business outcomes

Not generic packages. Every engagement is scoped around what actually moves the needle for your brand.

01

Logo and identity design

A distinctive logo with a primary version, simpler secondary versions for small spaces such as a favicon or a social profile, and versions for light and dark backgrounds. The colour palette and typefaces are chosen with it, so the identity works as a system rather than a single file.

  • Primary and secondary logos
  • Colour and typography system
  • Light and dark versions
02

Brand guidelines

A practical guide your team, printers and other designers can follow: how to use the logo, the colour palette for print and screen, the typefaces, spacing, and examples of what to do and what to avoid. It keeps the brand consistent as staff and suppliers change.

  • Logo usage rules
  • Colour and type specifications
  • Do and don’t examples
03

Business cards, print and social templates

Business cards, brochures, flyers, social media templates and presentation templates built from the same system, supplied print-ready or as editable templates. Our portfolio shows business card and brochure designs, including business cards for Puzzle Art Australia.

  • Business cards and stationery
  • Brochures and flyers
  • Social and presentation templates
What the studio designs

Everything a brand needs, from the mark to the menu

Our studio designs the logo and the pieces it ends up on, so the brand looks the same on the shelf, the counter and the screen.

  • Logos and identity systems

    A primary logo with smaller versions, light and dark versions, and the colours and type chosen with it.

    13 in our portfolio

  • Brand guidelines

    Written rules for the logo, colours, type and layout that staff, printers and other designers can follow.

    Crustelo: 18 pages, with post rules

  • Business cards and stationery

    Print-ready cards and stationery built from the identity, with the files your printer asks for.

    4 in our portfolio

  • Brochures and flyers

    Folded brochures and single-page flyers, laid out for print around your photos and copy.

    10 in our portfolio

  • Menus and print suites

    Printed and digital menus with the matching print pieces, designed before the doors open.

    Crustelo, before opening in 2026

  • Packaging

    Product packaging that carries the brand onto the shelf and into the customer’s hands.

    Lux & Co Australia, 2023

  • Product images, banners and catalogues

    The product images, website banners and catalogues an online store needs season after season.

    Lux & Co Australia, since 2025

  • Social media templates

    Post and story templates, so every post uses the brand’s colours and type without a designer on call.

    Crustelo’s post system

Brands we built

Two brands we have designed since day one

Identity work is easiest to judge over time. These are two brands whose look we created and still design for.

Lux & Co Australia

A Sydney home fragrance brand of candles and diffusers, with us since it began.

  1. 2022

    The logo

  2. 2023

    Its first product packaging, and the Shopify store

  3. Since 2025

    All of its design: product images, website graphics, banners and catalogues, alongside the store, Meta ads and Klaviyo email

See the Lux & Co Australia project

Crustelo

A takeaway-first pizza and pasta restaurant in Albany, Western Australia, branded before it opened.

  1. May 2026

    The identity: a logo in horizontal, stacked, mark-only and badge versions, a five-colour palette and two typefaces

  2. May 2026

    An 18-page brand guidelines document, including rules for social media posts

  3. Before opening, July 2026

    Menus, the print suite and the website

See the Crustelo project
How it works

From brief to launch, with zero guesswork

A structured process with clear milestones, so you always know what's happening and what's next.

01

Discovery call and fixed proposal

We learn about your business, customers, competitors and where the brand will be used, then send a proposal with the scope, price, timeline and exclusions. You: tell us about your customers and competitors, share brands you admire and any logo files you already have, and approve the proposal.

02

Concepts and direction

We present moodboards and initial logo concepts, each with the reasoning behind it, so feedback can focus on what the brand needs to say. You: choose a direction and send one combined set of comments from everyone who decides.

03

Refine and build the system

We refine the chosen concept into the final logo and its versions, then build the colour palette, typography, guidelines and the templates in scope. You: review each stage, and sign off the final logo before the guidelines are finished.

04

Handover

We hand over the logo files, guidelines and templates with a walkthrough, so your team can use them from the first day. You: check the files, then pass them to your printer, web developer or social media manager.

What's included

Everything in the box

Every identity project hands over the same core set, and your proposal names which print, social and presentation pieces are included.

10 deliverables in 3 stages, all named in your proposal

  1. 01Identity

    The logo and its system

    The mark itself, and the colours and type chosen with it so it works everywhere.

    • Primary logo and secondary versions for small spaces
    • Logo versions for light and dark backgrounds
    • Colour palette for print and screen
    • Typography, with licensing guidance for each font
  2. 02Application

    Guidelines and the pieces that use them

    The written rules, and the print, social and presentation pieces named in your proposal.

    • Brand guidelines document (PDF)
    • Business cards and the other print pieces named in the proposal
    • Social media templates, where in scope
    • Presentation template, where in scope
  3. 03Handover

    Files that are yours

    Editable masters for designers and ready-to-use exports for everyone else.

    • Source files in AI, SVG and PNG formats
    • Transfer of IP and working files on completion and final payment

    File formats

    • AI
    • SVG
    • PNG
    • PDF
Ongoing partnership

After handover

When you need new pieces later, such as a sub-brand, a campaign lockup, more templates or a guidelines update, we extend the system you already have rather than start again, and each piece is scoped and quoted the same way as the first project. When you message our team, we reply within 24 hours. The 30-day bug-fix guarantee covers website and app builds, so it applies to branding only when the proposal also includes a website build.

New assets on request

Campaign adaptations

Guideline updates

A reply within 24 hours

Tools & platforms

The stack behind the work

Logos are drawn as vectors in Illustrator, which is why the handover includes AI and SVG files that scale to any size.

Logos and illustration

Adobe Illustrator technology logo
Adobe Illustrator

Images and mockups

Adobe Photoshop technology logo
Adobe Photoshop

Print layout

Adobe InDesign technology logo
Adobe InDesign

Screens and templates

Figma technology logo
Figma
Adobe XD technology logo
Adobe XD
Canva Pro technology logo
Canva Pro
Delivery model

How we work and how we quote

Digitalis Global works with businesses across Australia, with team members in Sydney and Newcastle NSW. Our developers and designers work from our development headquarters in Rawalpindi, Pakistan, and scoping and calls run in Australian business hours. We work remotely and have no walk-in office. Scope and price are fixed before work starts, and every build carries a 30-day bug-fix guarantee and a 24-hour response commitment.

How we quote: we scope the work on a free call, then send a fixed proposal listing the scope, price, timeline and exclusions. There is no price list, because the price depends on the scope; the questions that decide it are listed under Logo & Branding on our pricing page.

FAQ

Questions we hear most

Straight answers. If yours isn't here, book a call and we'll walk through it together.

Ask us anything →
How many logo concepts will we see?

As many as the proposal states: the number of concepts is part of the scope and one of the things that sets the price. After you choose a direction, we refine it into the final logo and its versions.

Can you refresh our existing logo instead of starting again?

Often, yes. If customers already recognise your logo, a refresh that tidies its shape, colours and type can keep that recognition, while a full rebrand makes sense when the identity no longer fits the business. We recommend one on the discovery call after looking at what you have.

What about the fonts in our brand?

Fonts are licensed by the people who made them, so the handover includes licensing guidance for each font in your brand. Google Fonts, for example, are open source and can be used commercially, including in a logo; other fonts may need a licence you buy.

Should we register our logo as a trade mark?

It is worth considering if the name or logo matters to your business. IP Australia says a registered trade mark protects your brand, and that a trade mark can be a logo, a word, a phrase or a combination of these. We design the logo but are not trade mark attorneys, so for searching and registering, go to IP Australia or an attorney.

How long does a logo and brand identity take?

It depends on the scope: a logo on its own takes less time than a full identity with guidelines and templates. The proposal gives a fixed timeline once the scope is agreed, and states what we need from you, and when, to keep to it.

What file formats will we receive?

AI, SVG and PNG. The AI file is the editable master for designers, SVG scales to any size without losing sharpness and suits websites, and PNG works in documents, slides and social posts.

Can you design our website to match the new brand?

Yes. Our web development and e-commerce teams can build the site or store from the new identity, so the logo, colours and type carry straight through.

Can you design business cards, brochures and social templates too?

Yes. Print and social pieces are built from the same system, and our portfolio shows business card and brochure designs, including business cards for Puzzle Art Australia.

Can you animate our logo?

Yes, through our video editing and motion graphics service, which makes animated logos for video intros and social posts from your logo files.

What do you need from us to start?

A short description of your business and customers, the competitors you want to stand apart from, any logo or files you already have, and a few brands whose look you like. Knowing where the brand will appear, from signage to social media, helps too.

Logo & Branding service by Digitalis Global
Let's work together

Ready to build something that actually grows your business?

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