Puzzle Art Australia: Shopify Case Study

The Challenge

A puzzle is bought on its picture and its size. Shoppers need to find the animal or theme they want, see how many pieces each size has, and buy as a gift, for themselves or, for NDIS participants and professionals, on an invoice. The paid ads and emails that bring them in have to be tracked accurately enough to judge.

Our Approach

• •Built on Shopify's Dawn theme, with collections by subject: Australian wildlife, birds, ocean life, pets, animals of the world, children's puzzles and special series such as NRL footy.
• •Puzzles come in A3 and A5 sizes, and product cards show the piece count for each size.
• •A "Need an Invoice? NDIS & Professional Ordering Now Available" notice, plus NDIS and Wholesale menu items, serve buyers who need an invoice or trade terms.
• •A framing guide and a "Puzzle VIP Club" email sign-up give shoppers a reason to come back; the store runs Klaviyo for email.
• •On the marketing side, we ran Meta Ads, Google Ads and Klaviyo email, fixed the Meta tracking, and separated the wholesale and retail operations.
• •Our design team also made its business cards and a brochure, both in our design portfolio.

The Results

• ✓The figures below come from platform performance reports for December 2025 and January 2026. No site speed or conversion-rate figure is on record for the store, so none is claimed.