Nextgen: Graphic Design Case Study
Nextgen Illusion needed a logo. The mark we designed is a bold X cut by a diagonal stroke, used on its own as an icon and inside the NEXTGEN wordmark, with ILLUSION set small beneath. The presentation shows it in gold on charcoal and reversed out in white.
The Challenge
The brand needed one mark that works two ways: as the full name where there is room, and as a small symbol on its own where there is not. Both versions also had to hold up in a single colour.
Our Approach
- •Built the mark around the X in the name, with a diagonal stroke cut through it.
- •Set the full lockup as NEXTGEN in capitals with the X enlarged, and ILLUSION in small, widely spaced capitals under the right-hand letters.
- •Prepared an icon-only version for small uses, and presented both versions in gold on a charcoal texture and reversed out in white.
The Results
- ✓The presentation shows the icon, the full lockup and the white version. Other brand items for Nextgen are not shown in our portfolio files.
- ✓No figures on brand recognition or sales are on record, so this page makes no claim about results.
Client benefits
- An icon version for places where the full name will not fit.
- A full lockup for places with room for the name.
- Gold and white versions for use on dark backgrounds.
Our role: Graphic Design
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Features & Deliverables
Project Details
Project Information
Key details about this project.
- Business Name
- Nextgen
- Category
- Graphic Designing
- Status
- Completed
- Service
- Logo & Branding
Planning a similar project? See our Logo Design & Branding service.
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