The Digitalis Blog
Playbooks on performance marketing, conversion-grade engineering and brand design written by the team shipping the work.
Articles
ChatGPT Ads19 min readAds in ChatGPT: What Users and Advertisers Are Actually Reporting (2026)
ChatGPT has shown ads in Australia since April 2026. OpenAI's rules, what users and advertisers report, and what an Australian business should do now.
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Web Development15 min readHow Much Does a Website Cost in Australia (2026)
Domains, hosting, builders, themes and email for an Australian website, each with its source and the date checked, plus what drives a build quote.
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Google reviews11 min readHow to Ask for Google Reviews (and What Google Bans)
Google's own rules on asking customers for reviews: fake engagement, gating, incentives and conflicts of interest, plus how to share your link and reply.
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Google Ads14 min readGoogle Ads Costs in Australia: What Drives CPC and Fees
What sets the price of a Google Ads click in Australia, from Google's own documentation, plus budgets, GST, management fees and how to read a quote.
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Shopify8 min readShopify vs WooCommerce for Australian Retailers
Shopify or WooCommerce for an Australian store: fees, GST, security and upkeep from each vendor's own documentation, and which suits which business.
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Shopify12 min readHow Much Does a Shopify Store Cost in Australia (2026)
Shopify's Australian plan prices, card fees, themes, apps and domains, each with its source and the date checked, plus what moves a build quote.
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Shopify15 min readShopify Bot Checkouts: What We Saw and What Stops Them
A bot ran 8,468 fake checkouts on a Shopify store we manage and signed 6,695 fake subscribers up to email. What happened, what worked and how to clean up.
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Web Development9 min readWhy Every Business Needs a Website (Even If You're on Social Media)
Every business needs a website to establish brand credibility, capture organic local search traffic, and maintain full ownership over their audience, not just social media profiles.
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