The Digitalis Blog
Playbooks on performance marketing, conversion-grade engineering and brand design written by the team shipping the work.
Articles
- No coverGoogle Ads14 min read
Google Ads Costs in Australia: What Drives CPC and Fees
What sets the price of a Google Ads click in Australia, from Google's own documentation, plus budgets, GST, management fees and how to read a quote.
Read more - No coverShopify8 min read
Shopify vs WooCommerce for Australian Retailers
Shopify or WooCommerce for an Australian store: fees, GST, security and upkeep from each vendor's own documentation, and which suits which business.
Read more - No coverShopify12 min read
How Much Does a Shopify Store Cost in Australia (2026)
Shopify's Australian plan prices, card fees, themes, apps and domains, each with its source and the date checked, plus what moves a build quote.
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Shopify15 min readShopify Bot Checkouts: What We Saw and What Stops Them
A bot ran 8,468 fake checkouts on a Shopify store we manage and signed 6,695 fake subscribers up to email. What happened, what worked and how to clean up.
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Web Development9 min readWhy Every Business Needs a Website (Even If You're on Social Media)
Every business needs a website to establish brand credibility, capture organic local search traffic, and maintain full ownership over their audience, not just social media profiles.
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